At Fortress Affinity Management LLC, doing business as 1225 United (hereinafter “1225 United”, “we,” or “us”), safeguarding your personal information is a top priority. We handle your data in accordance with relevant privacy laws and this Privacy Policy. This document outlines how we gather, utilize, share, and otherwise manage the information collected through (a) your use of our website at 1225united.comand/or our products and services, (b) your online interactions and participation in events, or (c) any other situations where we provide you with this Privacy Policy.

Definitions

In this Privacy Policy:

• Personal Data refers to any information that can identify an individual, either directly or indirectly, through various identifiers such as a name, identification number, location data, online identifiers, or specific personal characteristics.

• Processing encompasses any operation performed on personal data, whether automated or manual, such as collection, recording, organization, storage, retrieval, use, dissemination, and deletion.

• Controller is the entity that determines the purposes and means of processing personal data, either independently or jointly with others.

• Processor is any entity that processes personal data on behalf of the controller.

• Recipient is any person or entity, public authority, agency, or body that receives personal data, including both processors and controllers.

• Legal Basis refers to the lawful grounds for processing personal data as defined by the GDPR or similar regulations.

Types of Personal Data We Collect
We may collect your personal data when you:

• Reach out to us;

• Visit or sign up on our website;

• Engage with our products, including browsing or requesting information;

• Interact with us on our social media platforms;

• Provide personal information through third-party sources, including service providers;

• Engage with our team at in-person events.

Directly Provided Personal Data
We may collect personal data that you provide directly, including through our website (e.g., application process), social media, or when you create an account. This may include your name, email address, username, password, modality, phone number, company name, payment details, and any other relevant information.

Automated Data Collection
We may gather information through automated technologies when you use our website and products. This includes your IP address, browser information, device details, cookies, and data related to your browsing behavior on our site.

Information from Third Parties
We might receive personal data from third parties, such as lead generation companies, data vendors, advertising partners, and service providers. This may include your name, email, phone number, company name, job title, and country.

Data Processing for Customers
Additionally, we may process personal data on behalf of our customers while they use our products and services. In such cases, the customer is the controller, and their privacy policies will govern the data, not ours. We act as a processor under contract with the customer.

How We Use Your Personal Data

We may utilize your personal data for various purposes, including:

• Establishing a user account for our products and services;

• Processing orders and transactions efficiently;

• Enhancing our website, products, and services;

• Monitoring product performance and implementing security measures;

• Managing our business relationship with you;

• Sending you marketing information about our offerings;

• Responding to your inquiries and feedback;

• Ensuring compliance with legal obligations;

• Other purposes consistent with the context of data collection.

Data Sharing
Your personal data may be shared with third parties in the following scenarios:

• Processors and Service Providers: We may share your data with companies that assist us in processing personal data for the purposes outlined above, including insurance partners, IT services, email marketing, and payment processing. Such sharing is governed by contracts that limit the use of your data.

• Legal Obligations: We may share personal data with regulatory bodies, law enforcement, or other authorities to comply with legal requirements.

• With Your Consent: We may share your data if you have consented to such sharing.

Your Rights
Depending on your circumstances, you may have certain rights regarding your personal data, including:

• The right to access and obtain a copy of your personal data;

• The right to request correction or deletion of your personal data;

• The right to withdraw consent for data processing;

• The right to object to certain processing activities;

• The right not to be subject to automated decision-making.

You can exercise these rights by submitting a request to the contact information in the “Contact Us” section below . We will make every effort to respond to your requests in accordance with applicable laws.

Legal Basis for Processing
Where applicable, our legal basis for processing your personal data may include the performance of a contract, your consent, legitimate interests, or compliance with legal obligations.

Interactions with Third Parties
We may link to third-party websites or services that are not controlled by us. We are not responsible for the privacy practices of these third-party services, so we encourage you to review their privacy policies.

Data Retention
We retain your personal data only as long as necessary for the purposes it was collected. We consider factors such as the nature of the data, its sensitivity, and our contractual obligations in determining retention periods.

Security of Your Information
We maintain safeguards to protect your personal data from unauthorized access or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Children’s Privacy
We do not knowingly collect personal data from individuals under the age of 13. If we learn that we have collected such data without parental consent, we will take steps to delete that information.

Cookies and Tracking Technologies
We may use cookies and other tracking technologies to enhance your experience on our website. You can manage your cookie preferences through our site or your browser settings.

California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). This includes rights to know about the personal data we collect, request deletion, and opt-out of data sharing.

Updates to This Policy
We may update this Privacy Policy periodically. Any revisions will be posted on this page, and we may notify you through other means for significant changes.

Contact Us
If you have any questions or comments regarding this Privacy Policy, feel free to reach out to us.
1225 United, 219 Industrial Drive, Ridgeland, MS 39157
privacy@1225united.com